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Interactive TV News Round-Up (VI): ruwido, Mediaset, S3 Group, Spike TV, Loyalize

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--ruwido's New Companion Box Connects Smartphones to TV to "Personalize the Viewing Experience"
--Mediaset Selects S3 Group's StormTest as its Multiplatform Test-Automation Solution
--Spike TV Taps Loyalize to Add Real-Time Interactivity to "Deadliest Warrior" Season Finale

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

North America

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